Keep it going: how often and in what format
One real story a week becomes a website post, a social post and an email. Here is how to make it a habit.
Your weekly diary
Put the work in your diary on the same days every week. It becomes a habit rather than a decision.
- Every day. Capture a few lines on the day’s focus from the big list of tips.
- One day. Turn one into a story on Tell your story and write the post for your website.
- The next day. Schedule the social post.
- Another day. Schedule the email to your customers.
Start smaller if that is all you have time for. One post a week, done every week, beats three that stop after a month.
Automate as much as you can
- Capture once, use it three times. One real thing becomes a post for your website, a social post and an email. The prompt on Tell your story makes all three.
- Keep your rules in one place. Save the rules part of the prompt in your AI assistant as a project or custom instructions. Every story then starts ready.
- Capture into one place. Send every voice note, photo and idea to the same note or folder. Nothing has to be found later.
- Write in one sitting. Turn the week of captures into pieces in one go. Switching in and out of it is the slow part.
- Schedule it. Your website, Facebook, LinkedIn and most email tools let you set a time. Write when it suits you. It goes out on its day.
Rather do it with someone? Bring it to the free Tuesday workshop.
The part AI does not do. Two places need a person every time. Pick the real thing to start from. Read the finished pieces aloud and cut any sentence you would not say. That keeps it your real content, AI assisted rather than AI generated. Budget half an hour a story.