The power of video

It is genuine

Anyone can generate a page of words in four seconds. It is much harder to fake a person talking about their own work. When people see you, they know it is real.

People connect with a person

They hear how you talk, see what you know and meet who they would be working with, before they ever get in touch.

Trust comes first

Nobody buys from a business they have never heard from or one that sounds fake. A minute of you on video does more for trust than a page of polished copy.

It does not have to be polished

You are not making a film. You are answering a question about your work, the way you would answer a customer. The pauses are you thinking. They sound like a real person.

One recording, many pieces

A few minutes of you talking becomes a post for your website, short clips for your socials and an email to your customers, all in your own words.

You may already have it

A talk you gave, a workshop you ran or a meeting you recorded. Those can be cut into short clips without recording anything new.

Video is one option

If being on camera is not for you, that is fine. The big list of tips has plenty of other ways to show the real you.

Want help? On a plan we cut your recordings into clips and turn them into posts and emails.