Self confession - I am a email list junky and I think that anyone that has an interest in digital marketing should be one too.
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - Have a doable plan to regularly share content that you know your audience wants.
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - Have a plan to tap into consumer social responsibility.
Just about one of the most important things that you can do is to start with a purpose. Once you have defined your digital marketing purpose, it then becomes the benchmark which you use to measure all decisions about the content that you share with your audience.