Start with a purpose.
Just about one of the most important things that you can do is to start with a purpose.
Once you have defined your purpose, it then becomes the benchmark which you use to measure all decisions about your digital marketing.
Your purpose is your authentic aspirational reason for doing what you do. Knowing the why about what you are doing on digital marketing guides your decisions about what you contribute and gives you something to work towards.
For your purpose consider how you measure success (ignoring the dollars) and take into consideration the comments from your customers that make you the most proud. Your purpose should translate into what your audience wants. A good purpose can be used to motivate your preferred customer to consider how you can solve their problems.
A great place to start is with aligning your digital marketing purpose to helping people.
Whilst you are thinking about it, reflect on how well purpose shines through what some of the worlds most reputable brands do, for example Google's purpose "to organise the world's information and make it universally accessible and useful" can be seen in everything that they do.
Staying true to your purpose helps build trust with your audience. An opportunity is to share something that your audience will be interested in that you understand well. Consistently posting about "your topic" sends a very clear signal to your audience about what you consider important, and in this case trust is earned by offering value and expecting nothing in return.
Not sure where to start? - something that can be helpful is to use a SMART goal. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely.
Whatever your purpose is, it should entice the person reading to learn more.
🤨 TIP - just get started, you can always change your digital marketing purpose as you learn more about your audience.
As a next step, signup to see examples, engage with the influencerTips community and to get your personalised digital marketing planner started with your digital marketing purpose.