Learn how artist Anne Newman is using influencerTips to help with building a personal brand on social media.

Social media learnings

As a beginner on social media, I was lucky to be guided by InfluencerTips to help me learn to engage an audience interested in art and specifically my painting.

Many of us oldies shun the likes of Facebook, Twitter, Instagram etc. harbouring the erroneous thought that Facebook is about sending photos of cups of coffee endlessly around the world, Twitter is for the likes of Donald Trump who want the fewest possible words to make yourself look like an idiot and Instagram is for ... I actually had no idea what it was for?

Hello, my name is Anne Newman and I am an artist. I have had a website and for many many years, I believed it was doing its job - displaying my work. Of course what I didn’t realise was that only about 2 people in the world actually looked at the site. Ignorance is certainly bliss. If you are an artist who wants to engage an audience a website is essential but the website by itself is not enough. With the thousands of web designers advertising it is impossible to know who to turn to for help. It is very easy to choose the wrong designer and spend a fortune. I turned to Matt Cameron who is a co-founder of influencerTips for advice. Matt has been working with digital marketing for many years and I knew from personal experience that he could give me some help with my website.

Matt introduced me to the influencerTips project and together we agreed that it was time to modernise my site and to adapt to the growing use of mobile phones as the sole means of surfing the net and communicating through social media. There are three main learnings from this experience:

Get help from people that can help - to begin with, I had absolutely no idea how to communicate my website through social media. With suggested approaches from influencerTips I now have advice that I can put into action.
Be in control of your own website - influencerTips designed my website as an interactive one which allows me to constantly change its appearance and its purpose whilst allowing for the continuing display of my paintings.
Engaging in social media can be a rewarding experience - to my amazement, communicating and interacting through social media is making me a much better painter and a far more inspired and disciplined one. I look forward to writing my blog and making the videos because painting is a very lonely activity and I am enjoying the feedback from my online audience.

Through my subscription to influencerTips I have started learning about hashtags and I am still discovering how to include the most appropriate keywords. I receive a daily reminder and update of appropriate art related posts on Twitter, Facebook and Linkedin. One of my first tasks each morning is to check off the influencerTips recommendations and to share my morning news blog post about art and painting.

My website has comments which allows the public to have a conversation with me about a specific work I have painted or any art topic of interest, people can purchase paintings and prints online and there is also a blog which has been the most challenging and stimulating aspect of the new site. Having to communicate with the public about my work is making me a better artist. Through my daily Blog I have now learnt how to explain the thinking that goes on whilst creating a painting, I am learning to make videos to show how I paint and I am beginning to engage followers who want to “paint along” with me. I would never have done any of this without the encouragement and assistance of influencerTips.

The interactive website designed by influencerTips has given me a whole new world to engage in. None of this would have been possible without the presence of Matt and the team at influencerTips constantly behind the website overseeing my work and advising me in this new and exciting adventure.

Thank you influencerTips.

Anne Newman Artist
www.annenewman.com.au

Author: Matt Cameron, influencerTips cofounder, find Matt on Twitter: @mattcameron

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