Start with your why

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - in three hashtags define what you want to do for your target audience.

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Deliver what your audience wants

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - describe the type of content that you know your audience wants.

Timing is everything

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - describe what people are doing when they read your content.

Helping creates opportunities

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know how you can support people in your audience with their needs.

Emotions spark responses

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know the immediate problems that you are helping your audience with.

Personas help predict behaviours

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan to know your target audience personas.

Get a like with likeable content

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know the content that will make people want to like and subscribe.

Sharing keeps you connected

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan to regularly share engaging content with your audience.

Be findable to be found

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know how your audience finds content that they can trust.

Measuring is a strategy for success

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - use analytics to learn, understand and get to know your audience.

Retain your audience with testing

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for testing new content ideas with your target audience.

Positive is a recipe for success

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know what encourages a positive social engagement with your audience.

Respond to negative messaging

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for how you will manage what at first can appear negative.

Maximise attention with scheduling

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for sharing content at the best time to gain attention.

Getting personalised matters

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for delivering relevant content and messaging.

Automation gives you time

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - use tools to automate the tedious and necessary grunt work.

Connect with answers

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - engage with your audience by answering questions to help solve problems.

More channels mean more choices

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know all the channels that your target audience uses.

Innovation is a continuous process

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for keeping your digital marketing relevant and interesting.

Easy helps people to engage

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - make it easy for people to engage and connect with you.

Success requires planning

KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - implement a continuous learning and engagement plan.