✨ start engaging your audience with your why
Your digital marketing journey starts with purpose - when you’re clear on your message, your audience will be too 🚀💡
Your digital marketing purpose is more than a mission statement - it’s how you support your audience and make decisions. When you define it clearly, it acts as your compass, guiding your strategy and content in a consistent, meaningful direction.
Thought Starters to Define Your Purpose
Start with the Problem - What real problem do you solve for your audience? Your Unique Selling Proposition (USP) should reflect that - a clear, focused promise to help.
- Use Purpose as a Compass - Let your purpose guide your content choices. Every post, email, or video should reflect what you stand for and why it matters to your audience.
- Say It Simply - Can you write your purpose in one sentence? Try it. If it's hard, that's a sign to clarify it further. Share your sentence in the group or chat for feedback.
- Make It Visible - Write your purpose down. Stick it to your wall, your laptop, or anywhere you'll see it. It’s easier to stay focused when it’s right in front of you.
- Make It Yours - What’s your vibe? Are you here to inspire, teach, challenge or celebrate? Make sure your purpose sounds like you.
- Involve Others - Invite your community to share their purpose. Great conversations (and insights!) happen when people talk about their why.
Purpose in Practice
Meet Sam, the creator of Cook & Giggle: Easy Fictional Recipes - a playful kitchen recipe website where fun meets simplicity and imaginative recipes are made easy for everyone.
Sam’s digital presence isn’t just about recipes - it’s about building confidence in the kitchen.
Sam’s purpose: “To inspire culinary confidence for all.”
With this purpose in mind, every post Sam publishes supports that goal - even simple recipe posts are written to be easy for everyone to follow and understand.
That’s purpose in action.
Workshop Activity: Find Your Purpose
Use this framework to get started:
At [person/company/organisation], my/our purpose is to [verb] [noun] in order to [purpose/impact] [for whom/for what benefit].
Once you've filled in the blanks, flip the sentence around to make it sound more natural.
Examples:
“As a violin teacher, I help build confidence through music.”
“As an artist, I share beauty to spark new ideas.”
"As a digital marketer, I help people connect."
Join our free influencerTips workshops and learn about getting your digital marketing journey started with purpose.
❤️ Final Thought - Always do something that genuinely excites you. If your marketing is aligned with what lights you up, others will feel it too.
What are your thoughts?
