It’s not about the likes, it’s about what matters
Don’t confuse social proof with real impact. Community engagement isn’t measured by how many people press like - it’s measured by how many people feel heard, supported and empowered to take part in what really matters to them.

When someone takes the time to engage, to comment, share, or even like then that’s genuinely awesome.
But there’s something more meaningful than a momentary reaction.
What truly matters is that you’ve created space for something important to be shared, read and reflected on. In doing so, you’re inviting others into a deeper connection one built on understanding, trust and a sense of belonging within a shared space.
Here’s a simple checklist to help reflect on what community engagement means:
- Trust - Every comment, reply and post is a building block of reliability and truth.
- Understanding - Engagement helps us understand each other, both in discussion and from the sidelines.
- Empowerment - It gives people a voice in the things that make a difference to them.
- Relationships - It’s often the first step in forming meaningful connections.
- Learning - Every community has someone with a perspective worth learning from.
- Acceptance - Listening without judgement allows individuals to be seen and supported.
- Consistency - Being present with a clear message helps build trust over time.
- Courage to share - Speaking your truth transparently is a gift to the community.
- What would you add - Comment below and share what community engagement means to you.
Share a comment with what you would add to the list.