How often should I post about myself on social media?

I am sure that you know the answer to how often should I post about myself on social media, post less about yourself because social media is not a personal megaphone.

The best advice is always beware of only sharing content that is self-serving. People don't like spam and content that is always about yourself is spammy, so it goes without saying ... don't spam people with spammy content.

Before posting STOP and consider your audience first.

If you are ever in doubt about the quality of what you are sharing reflect on what you read, ignore and delete. Another idea is to have a look at what your audience actually likes on social media (e.g. what they give a like, comment or share on) and post more of that.

Before posting ALWAYS ask the question, what does my audience need more of?

Most likely you are doing digital marketing for a reason and the best thing that you can do is post more content that your audience will appreciate. Share more of the the awesome, helpful and likeable because your audience will love you for it.

Key takeaway and social media marketing tip - post less about yourself because social media is not a personal megaphone.

What are your thoughts - do you agree that content that is always self serving can appear very spammy?