Create one-minute videos people actually want to watch

Start by answering this: “What difference do I want this video to make for my audience?”

That’s your purpose - and it will guide your message.

Write a short script to stay on track.

Here’s a simple structure:

1. Intro - Say your name and what you do.
2. Quick fact - Share something that gives you credibility on the topic.
3. Main message - Share your tip, link or idea. Keep it focused on your audience’s needs.
4. Why it matters - Explain (briefly!) why your tip or insight is important.
5. Call to action - Suggest one next step, like “subscribe” or “learn more.”

Now record your video and share it.

It doesn’t need to be perfect - just real.

Here's one I prepared earlier ...

Example Script (146 words, 61 seconds)

Intro – “Hi, I’m Matt Cameron. I help people get more out of digital marketing.”

Quick fact – “In a one-minute video, you can only say about 120 to 150 words. That’s why being concise is so important.”

Main message – “My top tips: make it about your audience, not you. Keep it simple. And just start recording - it gets easier with practice.”

Wrap-up – “Those are my tips for making a one-minute video.”

CTA – “If you want more tips like this, subscribe to my blog at influencer.tips.”

“Happy filming!”

Okay, so that was my one-minute video.

Tips for Creating a Great One-Minute Video

A one-minute video goes fast - you’ve only got room for about 100–150 words. So make every second count.

1. Be clear and concise - Stick to one message and get to the point quickly. Avoid jargon or complex ideas - keep it simple.
2. Know your audience - Make your video about what they care about, not just about you. What will they find useful, interesting or entertaining?
3. Just get started - Don’t overthink it. Hit record, try a few takes and go from there. It gets easier with practice.
4. Be yourself - People connect with real. Don’t aim for perfect - aim for genuine.
5. Practice ahead of time - Write a short script and rehearse the day before. It helps you feel more confident and natural.
6. Keep it steady and simple - Choose a tidy or neutral background (or use a green screen). Limit movement to stay focused and professional.
7. Record in landscape mode - Landscape looks best across most platforms and devices.
8. Speak clearly and look at the camera - Pretend you’re talking to a person. Good audio matters more than fancy visuals.
9. Use tools you already have - You can record in Zoom, Google Meet or your phone - whatever makes it easy.
10. Edit lightly, if needed - Trim the false starts or awkward endings, but don’t obsess. Imperfect is authentic.
11. Your turn - What’s your tip for making short videos that connect? Share it in the comments.

Share a comment - what’s one thing you’ve learned from making videos or one question you still have?