Every time I get the chance to subscribe to an email list I do.
Why you might ask?
Because I want to know what emails will make me read or delete.
What I have found is that to make me read then getting the empathy right is important, but how does that happen in an email message?
For me that means the person understood when and what I would be interested in.
BTW - according to Google the definition of empathy is the ability to understand and share the feelings of another.
That takes some smart thinking, good data and personalisation to get right.
Do you agree?
Comments on the post welcome.