Not always will we get the chance to ask, because an unsubscribe is a very clear signal for no more emails, etc.
Sometime we do get the chance to ask and for me that is usually when the person that unsubscribed reached out to me for a chat.
Comments from these discussion include ...
- The newsletter was not engaging enough.
- The newsletter was not interesting enough.
- I don't have enough time.
What a good reminder to always be engaging and interesting.
Do you ask your subscribers if what you are sending is useful?