The AWESOME list of super powers for getting started with popular digital direct marketing clouds
The purpose of this article is to walk through for a person interest in learning more about the super powers (skills) required for each of the popular digital direct marketing clouds.
Consideration will be given to the soft and hard skills required.
For this discussion comparisons are made between small to medium size (SMB) and enterprise digital direct marketing platforms consisting of the following:
- Ghost/third-party digital marketing integration in the cloud - approach for digital direct content and subscription marketing platform built with speed and simplicity in mind for personal, small business and community publishers.
- Salesforce Marketing Cloud - highly scaleable email and SMS marketing cloud platform build with all the features required of the enterprise digital marketer in mind.
- How did you get started with digital direct marketing? - share a comment.
More coming soon.