Helpful list of useful things to do when dealing with an imposter social media.
DIGITAL MARKETING HOW TO
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Substack to Ghost bulk redirects with Cloudflare serverless workers gotchas and solutions.
Make sure that the person reading feels special when they read, that the ask is easy and that there is a good compelling reason for engagement.
The benefit when you have an email newsletter list is that you can share important news and updates with people that will be interested to learn more.
The quick answer is not much - keep it short, solve a problem, be in the moment, do something authentic and smile.