Need help with how to engage with your audience, then consider turning the question around and asking - why do you want to engage on social media?
Once you understand why you want to engage, then you will have a sense of what you can do to engage your audience more on social media.
The following slide is the audience respond from a recent digital marketing workshop to the question - why do you want to engage on social media?
What is interesting is that people want to get something out of their social and digital experience that meets a need.
Your turn and back to the question, in the time it takes you to enjoy your favourite hot beverage comment and share - why do you want to engage on social media? there are no right or wrong answers.