Recently asked the question, how do I get people to engage with my social media posts? quick answer - ask with a social media engagement call to action right from the get go. Following are some thoughts ...
First, what is a call to action (CTA)?
A call to action is a marketing term which can be defined as the next step that the digital marketer want their audience to take. What does this mean for you? a call to action is what you want the person reading to do.
How does a call to action work with a social media post
A call to action is what you are asking your audience to do, for example ...
COMMENTS & THOUGHTS WELCOME - can you add to the list of compelling call to action ideas that work on social media? [put-link-to-article-here]
What's happening here?
[CTA] - [enticing-reason] [put-link-to-article-here]
[CTA]- UPPERCASE your call to action in as few as words as possible asking what you would like the person reading to do. People's attention is short so get right to the point and MAKE IT STAND OUT.
[enticing-reason]- make it interesting, engaging and worth a look. Test your reason and make sure it is really is worth engaging with.
[put-link-to-article-here]- this is the link to the article.
Check list for adding a social media call to action
Steps for adding a call to action to a social media engagement post ...
- Prepare your article to be shared on social media.
- In your article ensure that the call to action is obvious and the same as what is shared on social media.
- When sharing your article on social add a word or two at the beginning of your post with what you desire the person reading to do.
Call to action (CTA) words and phrases that work
Generally a call to action will be a strong verb like ...
COMMENTS & THOUGHTS WELCOME- prompt your audience to take a specific action.
LIKE IF YOU AGREE- use words like, click, call, download and ask your audience to give your post more than just a read.
REGISTER YOUR RSVP NOW WHILE SPOTS AVAILABLE- create a sense of urgency with scarcity.
COMMENTS & THOUGHTS WELCOME
Can you add to the list of compelling call to action ideas that work on social media?